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API Management has gone through quite a transition from an initially very technical focus to today's concepts of API Products and API Marketplaces. Job roles such as "API Product Manager" and "API Product Owner" are becoming mainstream. However, while we now have a mindset of treating APIs as products, in most cases we have no dedicated role for how to improve the success of these products. API Marketing is bridging this gap, and in this interview Commerzbank's API Marketing & Community Manager Heiko Dosch shares some of his experiences and insights from his work with both internally and externally facing APIs. For additional information, check out Chapter 4 ("Marketing and Selling Your API Products") in Kin Lane's book "The API-First Transformation": https://www.postman.com/book/api-firs... #apidevelopment #api #apimanagement #apimarketing #marketing #apistrategy #gettingapistowork #apieconomy #apiportal #marketplace #apimarketplace