C-Suite Partnerships for Outsized Growth скачать в хорошем качестве

C-Suite Partnerships for Outsized Growth

Ambitious brand leaders know that brand growth requires collaboration. While it's often assumed CFOs resist brand investment, most understand its value but lack the data to justify long-term commitments. This session in the Infosys Lounge at the World Economic Forum 2025, hosted in partnership with Brand Finance, explored how aligning CFOs and CMOs, supported by better digital measurement and CIO/CTO collaboration, drives smarter brand-building decisions and growth. MODERATOR Mike Rocha, Chief Commercial Officer, Brand Finance SPEAKERS Jonquil Hackenberg, Chief Executive Officer, Ellen MacArthur Foundation Jared DiPalma, Chief Financial Officer, Dow Jones Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys