The Business of Fluoride-Free Toothpaste: Risewell скачать в хорошем качестве

The Business of Fluoride-Free Toothpaste: Risewell

Kori Estrada, founder of Risewell, joins the podcast. Kori shares the story behind her fluoride-free toothpaste brand, the problematic nature of fluoride in oral care products, and how the brand found the replacement ingredient, hydroxyapatite. With a background in finance, Kori didn't foresee a career in better-for-you products, the founder discusses the journey to becoming a founder and what she's learned along the way. 🎙️ 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝙩𝙝𝙚 𝙎𝙩𝙖𝙧𝙩𝙪𝙥 𝙎𝙖𝙫𝙖𝙣𝙩 𝙥𝙤𝙙𝙘𝙖𝙨𝙩: Startup Savant: https://startupsavant.com/startup-sav... Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/3tapvhj... Episode Notes: [00:01:06] What is Risewell? [00:02:06] What problem is Risewell solving? [00:06:05] What is the difference between Risewell and other natural toothpaste brands? [00:14:30] Sorting facts from fiction on fluoride [00:17:50] Balancing pro-fluoride and anti-fluoride movements [00:21:09] Who are the customers buying better-for-you products? [00:24:00] How do buying behaviors differ between buyers of conventional products versus better-for-you products? [00:26:08] How does marketing differ between the two? [00:27:35] Is the market for better-for-you products here to stay? [00:30:15] Do you think major toothpaste companies will develop a similar formula to compete? [00:34:14] How are you getting dentists to recommend your product? [00:41:13] Are there benefits to being more of a business-minded founder over a product-minded founder? [00:47:30] What is your number one piece of advice for early stage entrepreneurs? 🔔 Please like, comment, and subscribe if you appreciate our content, and want to see more! #businesspodcast #startupstories #entrepreneur #business #fluoridefreetoothpaste