The One Mistake Everyone Makes When Trying to Be Persuasive скачать в хорошем качестве

The One Mistake Everyone Makes When Trying to Be Persuasive

In this video, Michael McQueen explains why so many attempts at persuasion fail - not because the argument is weak, but because it is aimed at the wrong part of the brain. Drawing on years of neuroscience research, he outlines the difference between the Inquiring Mind, which is rational and data-driven, and the Instinctive Mind, which is emotional, fast, and deeply resistant to change. Through powerful analogies and real-world examples, Michael illustrates how the Instinctive Mind processes unfamiliar or uncomfortable ideas as threats, leading not to thoughtful consideration but to denial or defensiveness. He demonstrates how even well-meaning public messages can trigger the wrong response when they challenge people’s internal narratives. The takeaway is clear: if leaders want to create real change, they must understand how the mind works and adjust their approach accordingly. Logic alone will not shift deeply held beliefs - emotion, narrative and empathy are what truly move people. About Michael McQueen: Michael McQueen, a bestselling author, speaker and advisor to Fortune 500 companies, provides the insights you need to stay ahead in today’s fast-paced world. He is a sought after media expert and is regular on national television. Want more? Check out Michael’s new book Mindstuck: Mastering the Art of Changing Minds. https://www.amazon.com/Mindstuck-Mast... To book Michael to speak: https://michaelmcqueen.net/contact-mi... LinkedIn:   / michaelmcqueen1   Twitter:   / michael_mcqueen   Instagram:   / michaeljmcqueen   Facebook:   / michaelmcqueenauthor