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Welcome back to EUVC Live at GoWest, where we bring you unfiltered conversations with the voices shaping Europe’s venture ecosystem. In this session, Heidi Lindvall, General Partner and investor at Pale blue dot takes the stage to challenge one of venture capital’s most sacred assumptions: is a 3x fund truly “successful”? For decades, venture defined success through financial metrics alone — DPI, TVPI, IRR — and treated everything else as secondary. Heidi argues that in a world shaped by climate risk, geopolitical instability, social scrutiny, and radical transparency, performance is no longer enough. Her reframed equation is simple: Success = Performance × Trust. Returns still matter — but trust, expressed through brand, values, and measurable impact, acts as a multiplier. Her deeper claim is that capital is not neutral. Venture does not just allocate money — it allocates the future. The sectors it backs, the founders it enables, and the governance it rewards shape industrial direction for decades. Values are not a marketing overlay. They are a strategy for durability. The takeaway? A fund can generate strong returns and still fail to build a lasting franchise. Endurance is built across cycles — through LP trust, founder loyalty, transparent communication in downturns, and consistent decision-making under pressure. Returns compound. But reputation compounds faster. 🎧 Here’s what’s covered: 00:00 The provocation — is a 3x fund truly “successful”? 01:15 Venture’s old scoreboard — DPI, TVPI, IRR as the only definition of success. 02:35 The reframe — Success = Performance × Trust. 04:10 What “trust” actually means — brand, values, and measurable impact as multipliers. 05:35 Capital is not neutral — venture allocates the future, not just money. 07:05 Brand as behavioral consistency — what founders and LPs observe across years. 08:40 Down cycles reveal the truth — why boom-time performance can be misleading. 10:05 One-cycle wonders vs enduring firms — durability is built in downturns. 11:20 The LP shift — values, systemic risk, and the new fiduciary lens. 12:35 Final takeaway — returns compound, but reputation compounds faster.