Creating Music that's Perfect for Advertising! скачать в хорошем качестве

Creating Music that's Perfect for Advertising!

I got really excited when I recently listened to a TAXI compilation with emotionally upbeat songs for advertising on it. Why? I heard a great example of a particular style of music that gets used all the time in TV commercials. I liked it so much that I planned on playing that particular song in the grand ballroom at our annual conference, the Road Rally, later this week. After listening to more songs by the artist who created the track that I loved, I decided to do a TAXI TV episode during which I’ll play several songs created by this talented TAXI member. Everything I’m going to play will have you saying, “Oh, now I get it!” I want to surprise you with who the TAXI member is, so you’ll have to watch to find out. You’ll also get to ask her questions about how she learned to write and produce this advertising-friendly style. That was a hint! Yes, the member is a talented young lady, and she’ll be at the Road Rally so you can meet her there. And, when you go to that page, you can grab your Road Rally Program Book for your mobile device, as well as a version you can print on your home printer. This is going to be a very powerful episode, so don’t miss it if you’d like to make great pitches for TV commercials. ⏱️⏱️VIDEO CHAPTERS⏱️⏱️ 0:08 - TAXI CEO Michael Laskow welcomes his audience and introduces his guest, TAXI member Rachael Scott. 1:13 - Racael talks about her writing style and genre for Advertising: Swagger-Pop and Hyper-Pop. 3:27 - Michael talks about what will be discussed during the episode. 4:42 - How did Rachael start writing music for advertising, and what is her method? 6:59 - Six companies reached out to her after her music was included on a TAXI compilation! 7:59 - What is Rachael's preferred instrument, and does she write on it? 10:36 - Michael plays "I'm All About That." 14:49 - Did she encounter any problems as she was writing the song? 16:39 - How long has she been writing and producing? Is she self-taught? 17:39 - Plays "I'm All About That" again. 18:09 - Michael comments on what the song could be used for in advertising. What's the BPM? 19:38 - The song has perfect edit points. 21:36 - Where did she find the attitude for the song? 23:14 - It's important to add and remove elements throughout the song for impact. 24:29 - Keep lyrics simple as well as universal. 25:40 - What DAW does Rachael use? What are some of her favorite features? 27:47 - She learned to mix her music herself because she did not want ot rely on or wait on anyone else. 28:05 - What is Splice? 28:55 - Plays a song that Michael suggested she change the title of. Can you guess the new title? 34:50 - How long does it take for Rachael to complete a track? 35:09 - Does she sing into her phone when inspiration hits? 36:46 - What did she listen to growing up? 38:42 - Michael plays "Let's Do It Again" 44:27 - Plays "Let's Do It Again" again. 48:36 - It's not just about great music. It's about music that fits. 50:09 - Plays "That Hits The Spot". 55:47 - Don't box yourself in! Have an open mind. 55:55 - What was the genre she first started with? 1:04:54 - Where does her inspiration come from? 1:05:41 - How are the music libraries reacting to hearing other music from her? 1:09:30 - Has she had any placements? 1:10:47 - What does she do to stay motivated? 1:11:45 - Does she write freelance or in response to a brief? 1:12:09 - Why did Rachael choose to write for advertising? 1:13:23 - Is this her full-time job? 1:13:56 - Does she master her music herself? 1:20:00 - How does she start a track? Drums? A synth line? 1:23:57 - What plug-ins does she like in Logic? 1:27:17 - What does she listen to to relax her brain and not analyze music? 🔥 See Requests for Your Music ➡️ https://www.taxi.com/industry 🔔 Subscribe for more tips just like this:    / @taxiindependentar   LINKS & RESOURCES =============================== LEARN MORE About TAXI Independent A&R: https://www.taxi.com/ NETWORK at Our FREE Convention: http://bit.ly/2a9mwlp OPPORTUNITIES in the Music Industry: http://bit.ly/28JPUyd COLLABORATE with Fellow Songwriters on the TAXI Forum: http://bit.ly/2DENChs FOLLOW US ON SOCIAL MEDIA =============================== 👥 - FACEBOOK:   / taxiindependentar   🐦 - TWITTER:   / taximusic   📸 - IG:   / taximusic   ♪ - TIKTOK:   / taxiindependentaandr   We Want to Hear YOUR Thoughts. Leave Your Comments Below! #TAXIMusic #TAXITV #MusicLicensing #Music #TAXIIndependentA&R #IndependentArtist #RecordLabel #MusicLibrary #MusicIndustry #MusicBusiness #Songwriting #Musicians #SyncMusic #SongwritingTips #SyncLicensing #MusicCareer #IndieArtists #Advertising #RoadRally #MusicConference #AdMusic