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The tennis world is shaking after Nike reportedly snubbed WTA World No. 1 Aryna Sabalenka by denying her bespoke custom outfits for 2026, while signing Filipino rising star Alex Eala to a massive, rumored multi-million dollar deal (reports suggest up to $45M over 3 years). Sabalenka, a multiple Grand Slam champion and longtime Nike athlete since 2016, expressed frustration in recent interviews, revealing no special designs are coming her way despite her dominance. This comes amid fan backlash over Nike prioritizing Naomi Osaka's unique kits while overlooking Sabalenka's consistent top performances. Meanwhile, Adidas (or Nike in conflicting reports) targets Eala's explosive cultural impact and huge Filipino fanbase, which packs stadiums worldwide and drives massive social media engagement in Southeast Asia's growing market. Eala's journey—from US Open junior champ and Nadal Academy standout to breaking barriers as the first Filipino in the WTA top 100—makes her a strategic bet on future growth over current rankings. This shift challenges the old merit-based model in sports marketing: championships vs. influence and market potential. Is Nike losing its edge, or is this smart business? Sabalenka now has extra fuel to dominate, while Eala faces intense pressure to prove the investment. What do you think—performance or fan power wins? Drop your take below, like, subscribe for more tennis drama updates!