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Customers do not avoid self-service because their issues are simple. They avoid it when it does not feel human. Today’s consumers expect fast, intelligent, always-on customer support. They want to solve even complex problems on their own without waiting on hold, repeating themselves, or being limited by business hours. The solution is a best-of-both-worlds customer experience that combines human empathy with the speed and efficiency of generative AI. By blending AI agents with human agents, brands can deliver customer interactions that are emotionally intelligent, fast, and brand-aligned. This is not AI versus humans. It is about balance and redefining the future of customer service. Watch the video above to hear Chris Arnold, Advisor in Sales and Professional Services at ASAPP, and Brian Cantor, Managing Director at CCW Digital, share insights from the CCW Digital Market Study titled “Tech vs. Humanity: Redefining the Agent Role.” Who’s ASAPP? ASAPP is an artificial intelligence solution provider committed to solving the toughest problems in customer service. Its AI-native Customer Experience Platform, powered by GenerativeAgent® integrates with existing systems and uses generative, personalized interaction to bring radical efficiency to every customer workflow. Because we automate what was previously impossible to automate, our AI-native® solutions deliver more than efficiency gains. They redefine the role of AI in the contact center and lay the groundwork for businesses to reimagine their customer experience delivery for the agentic enterprise. Leading enterprises rely on ASAPP’s generative and agentic AI solutions to dramatically expand contact center capacity and transform their contact centers from cost centers into value drivers. To learn more about ASAPP, visit www.asapp.com.