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📗 Get the book: Pricing Creativity, A Guide to Profit Beyond the Billable Hour https://www.winwithoutpitching.com/pr... In this video, Scott asks, "how do I value price when the metrics of success differ from the client’s"? Leading the value conversation takes skill and practice… and a client who’ll go on that journey. Blair digs into what may be going on in this scenario. More On Pricing: Value conversation and crafting a three-option proposal... Pricing Creativity A Guide to Pricing beyond the Billable Hour: https://www.winwithoutpitching.com/pr... Join our next Pricing Creativity Bootcamp hosted by Blair Enns: https://www.winwithoutpitching.com/pr... Blair writes about pricing extensively on his popular blog: https://www.winwithoutpitching.com/th... Find the Help You Need Right Now: Start from the beginning. Get the 5-star, Amazon best-selling book that started a revolution, The Win Without Pitching Manifesto: https://amzn.to/2WIlchz Workshops, bootcamps, coaching and private training all in one place: https://www.winwithoutpitching.com/ma... Join the movement. Subscribe to Win Without Pitching and we’ll onboard you quickly to the WWP way of thinking, behaving and selling your expert services: https://www.winwithoutpitching.com/th... Contact - [email protected] FOLLOW BLAIR: Twitter - / blairenns LinkedIn - / blairenns #WinWithoutPitching #BlairEnns #PricingCreativity #pricingstrategies #marketing #sellingaservice TIME STAMPS 01:36 To ensure clarity in the value conversation make sure you're speaking to the decision-makers 02:03 Ensure you have executives in charge of value creation at the table for the value conversation 02:36 In the value conversation, when you struggle to get the metrics you need to determine the value to be created, respect it. You are likely dealing with a price buyer who thinks what you have to offer is a commodity he can find elsewhere at an hourly rate.