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We had the chance to discuss innovating for a better tomorrow with Reynolds American Inc as part of the I&D Global Campaign. The global BAT Group is pursuing A Better TomorrowTM by Building a Smokeless World - and in doing so, transforming their business and an entire industry. This purpose and vision fuel the Group’s mission to transition adult cigarette smokers to potentially reduced risk alternatives. With over one billion adult smokers globally and almost 30 million in the U.S., BAT and its U.S. subsidiary, Reynolds American, believe the time is now, and the opportunity is here to adopt pragmatic solutions to reduce the harm caused by smoking. Operating in the largest market within the global BAT Group, the Reynolds American organization has been in operation for almost 150 years in the U.S., based in North Carolina. Its ultimate parent company, BAT, is headquartered in London. Explore the insightful interview featured on Business Insider: https://www.businessinsider.com/sc/sc... Find out more: https://www.reynoldsamerican.com/ _________________________________________________________________________________________________ Acumen Media is an international media and film production company, revolutionising the way stories are told in the digital epoch. Originally established in 2014, Acumen have utilised the power of visual storytelling to craft meaningful short films and documentaries with a focus on themes of innovation, world change and sustainability. Harnessing their talented workforce, Acumen have created award-winning B2B films that resonate with audiences worldwide. #AcumenStories #Sustainability #Innovation #Leaderships Learn more about our projects and campaigns on: https://acumenstories.com/ Visit our official website at https://acumenmedia.com/ FOLLOW US: LinkedIn: / acumen-media-group Twitter: / acumenstories Facebook: / acumenstories Instagram: / acumenmediaglobal TikTok: / acumenmediaglobal Subscribe to our channel: / @acumenstories