Growing Your Business Through Digital Advertising with Navah Hopkins of Optmyzr | (Part 3) скачать в хорошем качестве

Growing Your Business Through Digital Advertising with Navah Hopkins of Optmyzr | (Part 3)

In this episode of “Performance Delivered,” Steffen Horst sits down with Navah Hopkins, brand evangelist at Optimizer, to conclude our three-part series on helping small businesses grow through digital advertising. This time, we’re diving into the business operations side of advertising, covering topics like essential business metrics, lead quality, conversion tracking, and privacy compliance. If you’re ready to make the most of your ad spend, or if you’re looking to get the operational foundation right before launching your digital campaigns, this episode is for you. Don’t miss the insights that can help make your advertising not only impactful but also sustainable. Make sure to watch Parts 1 & 2 of this series for a comprehensive guide! Timestamps: • 0:00 – Intro: “Performance Delivered” by Symphonic Digital • 0:09 – Series Recap: Introduction to Part 3 of the series on digital advertising for small businesses • 0:44 – Introducing Navah Hopkins: Brand evangelist at Optimizer and digital marketing expert • 1:25 – Why Jumping into Campaigns Too Soon Can Hurt Your Business • 2:03 – Core Metrics Before Spending on Ads: Customer value, conversion rates, and understanding audience • 5:28 – Setting KPIs and Knowing Your Customer’s Worth • 8:05 – Importance of Conversion Tracking: Setting up, implementing, and managing conversions effectively • 13:32 – Lead Quality and Sales Funnel Tips: Tracking lead performance and improving sales conversions • 17:30 – Privacy Compliance and Accessibility: GDPR, cookie banners, and creating accessible websites • 24:30 – Operational Audits: Defining success and failure metrics to optimize campaigns • 27:05 – Connect with Navah and Symphonic Digital: Where to find Navah Hopkins and Symphonic’s digital marketing solutions • 28:57 – Outro and Call to Action: Subscribe for more digital marketing insights and check out Symphonic Digital’s offerings.