How Firms Build Sustained Competitive Advantage (RCCD Model) скачать в хорошем качестве

How Firms Build Sustained Competitive Advantage (RCCD Model)

How do firms build sustained competitive advantage? This video presents the RCCD Model — an integrated strategic framework combining: • Resource-Based View (Barney, 1991) • Core Competence Theory (Prahalad & Hamel, 1990) • Dynamic Capabilities Theory (Teece, 1997/2007) We move systematically from: Resources → Capabilities → Competencies → Core Competencies → Sustained Competitive Advantage This progression also reflects a broader structural logic — IPOR (Input–Process–Output–Renewal): • Inputs — Strategic resources • Processes — Capabilities and competencies • Outputs — Core competencies and competitive positioning • Renewal — Dynamic capabilities (sensing, seizing, reconfiguring) You will understand: • Why VRIN criteria determine differentiation • The difference between operational strength and core competence • How dynamic capabilities sustain long-term advantage • Why static strengths are insufficient in competitive environments Sustained competitive advantage is built through structure, execution, and renewal. Subscribe for disciplined insights in strategy, governance, project management, and value creation.