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Swedish company Ericsson had been making mobile cell phones since the 1980s. A video about them has already been released on our channel. Ericsson obtained chips for its phones from a single source—a Philips facility in New Mexico. On March 17, 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. The company decided to cooperate with Asian manufacturers, and primarily with Sony. Sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000. By August 2001, the two companies had finalised the terms of the merger announced in April. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker at the time behind Nokia and Motorola. The joint venture continued to make bigger losses in spite of booming sales - however it paid off as Sony Ericsson made its first profit in 2003 and in the following years steadily increased handset sales. In 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback. In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone. At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio. The eclipse of the Symbian operating system, initially by Apple's iPhone, and then by Google's Android, has affected Sony Ericsson's position in the market. The company also struggled following the launch of Apple's iPhone in the third quarter of 2007. In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people. In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities. On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. In this video we will show you the evolution of Sony Ericsson mobile phones, including devices for the Japanese market. Next to some models there will be inserts from advertising videos. Most of the models have been released under multiple names, depending on region of release, currently usually indicated by a letter added to the end of the model number ('i' for international, 'a' for North America, and 'c' for mainland China), but indicated on some (mostly older) models by a slightly differing model number. C series: Cyber-shot (2008, 2009) CK series: Messaging phones (2011) F series: Fun phones (2004–2009) G series: Generation web phones (2008) J series: Junior phones (2004–2010) K series: Camera phones (2004–2008) M series: Messaging phones (2006) P series: PDA phones (2002–2007) R series: Radio phones (2008) S series: Style / slider / swivel phones (2004–2009) T series: Tela phones (2002–2009) V series: Vodafone phones (2004–2007) W series: Walkman phones (2005–2011) X series: Xperia phones (2008–2011) Z series: Clamshell phones (2003–2008) for Japan market: au by KDDI NTT DoCoMo SoftBank Mobile (one model) 00:00 Intro 03:03 2001 03:17 2002 04:40 2003 06:29 2004 08:56 2005 12:24 2006 16:49 2007 21:46 2008 28:20 2009 32:48 2010 36:25 2011 39:43 2012 40:07 End