Trevor Schroeder · Director of Product & Solutions · PageWide T700i · HP скачать в хорошем качестве

Trevor Schroeder · Director of Product & Solutions · PageWide T700i · HP

This video features Trevor Schroeder discussing how HP approaches print as a set of distinct segments, shaped by long experience in areas such as photo printing, publishing, direct mail, and commercial print, and more recently by rapid growth in packaging. He reflects on the industry’s shift from analog to digital and how similar transformations are now playing out across all segments, with inkjet packaging standing out because of its speed, quality, and ability to handle very high volumes. Labels and packaging are described as a significant growth opportunity within HP’s portfolio, combining inkjet and liquid electrophotography technologies. The conversation explains how packaging differs from other print segments due to supply chain complexity, large repeat volumes, and increasingly unreliable forecasts. Digital printing, supported by more interconnected software and ERP systems, enables faster responses to changing demand. Schroeder also addresses material and substrate challenges, including long or unpredictable lead times and strong demand driven by the shift from plastic to paper, particularly in Europe. These trends require manufacturers to reassess strategies, understand their customers’ needs, and invest in the right equipment. The video also touches on material science collaboration across the value chain, ongoing consolidation in the packaging industry, and the importance of manufacturing efficiency beyond the press itself. Digital production is presented as a way to optimize entire plant workflows, free up constrained capacity, and unlock growth within existing assets. The discussion concludes with insights into HP PageWide Industrial’s focus on high-throughput, integrated systems and platform-based investments designed to adapt to evolving packaging and corrugated market demands.