Photography Usage, Pricing and Value | What is the VALUE of a Commercial Photograph? скачать в хорошем качестве

Photography Usage, Pricing and Value | What is the VALUE of a Commercial Photograph?

In this deep-dive, (with timecode stamps below) Jeff tackles the age-old questions revolving around how a photograph's value can be assessed. There's the value you might place on the image, then there's the value your client might place on the image - and then there are other values to consider. These values, potential or realized, must be considered when determining the sort of license agreement you will develop for a given client - in other words, what freedoms do they have to use the image(s)? Jeff argues that Limiting certain aspects of the image's various uses is paramount for you to control your copyright, but to also create opportunities for further sales by creating scarcity with your own product. Don't give away the farm! 0:00 Intro 00:22 History on how imagery was used 2:39 New ways imagery is being used 5:32 What smaller companies want 5:58 What larger firms want 7:02 Placement of images 7:33 Your copyright 9:55 License agreements 10:13 Value to you and/or value to them 12:08 All Reproduction Rights 13:26 Perceived Value 14:43 Food tabletop example 16:22 Non-Exclusive vs Exclusivity 16:56 In Perpetuity 18:04 Proprietary Logo Product example 20:03 Lifestyle People example 21:34 Architectural example 23:46 Advertising example 24:54 Editorial portrait example 26:20 Does this image serve my portfolio? 27:58 Does this image hold value for future sales? 31:01 Will this gig become a regular client? 32:17 Who will accept usage fees? 33:29 Limits 34:21 Giving it all away 36:28 My advice on setting limits 40:21 Websites 41:05 Social Media 43:48 Agencies 44:15 One big number 44:30 Usage Line Items 45:14 Small commercial gigs 45:42 Cost of doing business 47:01 Race to the Bottom 49:18 Mediocre for free vs money for good 52:09 Marketing Based on Views 55:47 Seller Beware 57:02 Good Cheap Fast