Deep dive on regenerative cotton & fashion supply chains | Interview with DAWN & Cotton Diaries скачать в хорошем качестве

Deep dive on regenerative cotton & fashion supply chains | Interview with DAWN & Cotton Diaries

Cotton is one of the most misunderstood materials in fashion. Is it really a “thirsty crop”? Does organic cotton actually use less water than conventional cotton? And what does regenerative cotton truly mean for farmers, soil health and the fashion industry as a whole? In this panel interview, we sit down with Anna from DAWN Denim and Ani & Anne from Cotton Diaries to unpack the complexity behind cotton production, supply chain traceability, certifications and regenerative agriculture. In this video, you’ll find out: ★ What regenerative cotton is and how it differs from conventional and organic cotton ★ Why the “10.000 litres of water to make one pair of jeans” stat is misleading ★ What the limitations of fashion certifications are ★ Why knowing your individual cotton farmers might not be realistic or necessary ★ How exactly brands can support farmers transitioning to organic and regenerative cotton ★ How relationships in fashion supply chains need to change 👖Discover DAWN and its collection: https://www.shoplikeyougiveadamn.com/... Mentioned in the video: 📚 Cotton: A case study of misinformation by Transformers Foundation: https://static1.squarespace.com/stati... 📚 2025 Materials Market Report by Textile Exchange: https://2d73cea0.delivery.rocketcdn.m... 📚 ICAC Cotton Data Book 2025 (paywalled): https://icac.org/publications/databook Find us on: 💚 Website: https://www.shoplikeyougiveadamn.com 💚 Instagram:   / shoplikeyougiveadamn   💚 TikTok:   / shoplikeyougiveadamn   Chapters 00:00 Welcome & introduction 01:43 – Cotton facts vs. myths 04:49 – What makes organic cotton better? 07:37 – Why switching to organic cotton is difficult for farmers 11:38 – Community-based cotton: more complex, but bigger impact 21:07 – Where fashion certifications fall short 26:31 – Traceability & rebuilding trust in supply chains 32:07 – Regenerative cotton, explained 39:25 – DAWN Denim’s approach to regenerative cotton farming 45:26 – Final reflections & key takeaways