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The strange world of corporate influencers

This week on Power User I had Ross Pomerantz aka Corporate Bro on to discuss the weird world of corporate influencing, LinkedIn broetry, and how our relationship to our jobs is changing. We discussed vlogging layoffs to balancing your actual job with day in the life videos, and why more companies are seeking to hire internal corporate influencers. 00:00 Intro 01:03 What's a “corporate influencer”? 02:10 The inspiration behind Corporate Bro 03:43 From sales to full time content creating 04:56 LinkedIn and Instagram 07:30 The rise of “Broetry” on LinkedIn 10:20 CEO who posted himself crying on LinkedIn 13:13 How LinkedIn is helping users build their personal brands 14:32 Your work life vs your personal brand 15:29 How companies respond to their employees making content 16:48 In-house corporate influencer 17:39 LinkedInhost writers 19:20 AI and LinkedIn 21:27 LinkedIn’s pivot to video 22:26 Is LinkedIn the new X? 23:40 Silly Valley News 24:38 Ross’ advice for upcoming corporate influencers 26:03 Problems with the corporate world currently 26:27 Hustle culture and corporate influencing 28:14 The decline of job loyalty is good #linkedin #creator #contetncreator #influencer #tiktok #tech #twitter #culture #popculture