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Get your free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint I interviewed Paul Cameron, CEO and co-founder of http://www.Booktrack.com about the service. In this video, we talk about why he and his brother started the company and what they want to achieve, as well as the benefits for authors and readers. You can watch below or here on YouTube. Highlights include: People often read in public accompanied by a soundtrack of some kind - either to shut out ambient noise, or to accompany the story. Books are one of the only entertainment choices that doesn't have synchronized sound. Authors often choose soundtracks as they write, and share it with readers. For example, check out the Undercover Soundtrack on Roz Morris' blog Booktrack takes a movie style soundtrack and synchronizes it with individual reading speed via apps. You can create these yourself for free - and it's super fun! Booktrack has a LOT of music and sound available to use - you can't just use any music because of copyright They also have an education side, Booktrack Classroom, where schools are using books to help children engage with texts. Studies show that people retain far more when they read with a soundtrack. It's also fun to create, and music means a lot for certain age groups. I mention how soundtracks on film are designed to underscore emotional elements, and no film is complete now without a soundtrack. Booktrack is aiming to get to this point in the future. Readers can find Booktrack on the app stores or online Booktrack.com - it's free to use and try at the moment. The company's aim is to become something similar to Audible but without words - selling books with soundtracks direct to consumers.