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The Cultural Web

This video explains The Cultural Web, a framework developed by Gerry Johnson and Kevan Scholes, which helps organizations diagnose and understand their internal culture. This model consists of a central paradigm, representing core beliefs, surrounded by six interconnected elements: stories, rituals and routines, symbols, organizational structure, control systems, and power structures. By analyzing these elements, businesses can uncover underlying assumptions that shape behavior and decision-making. It further illustrates the practical application of this framework through the example of Zappos, demonstrating how the online retailer strategically used each of the six elements to cultivate a distinctive and successful corporate culture. Subscribe to the channel, so you will be notified when the next video in this series drops!