Email Experts Series | Understanding ESP Migration скачать в хорошем качестве

Email Experts Series | Understanding ESP Migration

There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic in the industry. Which ESPs provide which services, do they impact your deliverability, how do you decide which one is right for you? After those questions comes an even harder one: How should I migrate from one ESP to another without causing damage to my email marketing program? Our next Email Expert Series video explores the complicated answer to that question, touching on why someone would find themselves in this situation, how to transition from one to another, and what you can (and should) expect to see in these scenarios. As an added bonus, we have Seth Charles, principal email deliverability and industry relations manager at Iterable, joining our team of 250ok experts, including Anthony Chiulli as host, Luke Martinez as a technical expert, and Julie Coval, director of partnerships, who knows how intricate ESP relationships and use cases can be.