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In this conversation, Joeri talks with Jan Keck about working for yourself over the long term. They explore pivots, focus, uncertainty, and the real price of freedom, and why choosing your lifestyle first changes how you build your business. Jan is a trainer, facilitator, and experience designer focused on building deeper, more meaningful connections between people. Get in touch with Jan here: https://www.icemeltersbook.com 00:00 Opener 00:57 Introduction 01:43 From cards to community to workshops 04:29 Building the virtual facilitator training 06:57 The recovering shy guy 09:21 Why failure is growth 09:38 Forced into entrepreneurship 12:08 Solo vs agency life 13:24 Experimenting vs planning 15:16 The price of freedom 17:17 Living with uncertainty 19:29 Moving countries & bureaucracy shock 22:04 Using video for real connection 23:16 The biggest content mistake 25:24 Lightning round 29:21 Focus for a season, not forever 30:15 Writing a book for 2.5 years 32:15 Why icebreakers don’t work 34:47 The Melt The Ice book tour 36:53 Final reflections Prefer to listen? Find 'The Solo Sauce Podcast' on Spotify & Apple. 💡 If you want to stay up to date with my latest ideas, I also write a short weekly newsletter called The Solo Sauce: https://thesolosauce.kit.com ---------------------------------------- This channel is for experienced solo professionals who want to find their voice, sharpen their message, and get found through thoughtful content. Here, you’ll find conversations and ideas on: Finding clarity in what you do and how you talk about it Sharpening your message without shouting or pretending Building visibility in a way that fits who you are Using content as a tool, not a performance Working solo without feeling like you have to do everything If you work solo, you’re in the right place. https://thesolosauce.com