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Your calendar is full. Your inbox is overflowing. You're posting on social media, answering guest questions, updating listings, managing guides. By Friday, you're exhausted. But here's what's gnawing at you: Despite all that activity, what actually changed in your business’s bottom line? Most tour operators are incredibly busy, but that busyness doesn't translate to business growth. The uncomfortable reality is that roughly 80% of what fills our days doesn't actually move our businesses forward. This week's video tackles the difference between being busy and being productive. We're exploring why that high-impact 20% of work is usually the stuff we avoid: raising prices when you're undercharging, rewriting tour descriptions that aren't converting, having difficult conversations with underperforming team members. These tasks are uncomfortable because the outcome feels uncertain and there's risk involved. We're introducing Brian Tracy's "Eat That Frog" concept and showing you how to apply it specifically to tour business operations. You'll learn why your most avoided task is probably your most important one, and why tackling it first thing in the morning changes everything. We'll walk you through a practical weekly audit to identify where your time actually goes versus where you think it goes. You’ll likely be surprised by what you discover. Whether you're struggling with inconsistent bookings or just sensing that your hard work isn't translating to growth, this approach will help you redirect your energy toward what actually builds your business. For more free resources to help you grow your tour business, visit https://guestfocus.com/resources. #tourbusiness #touroperators P.S. If you want help in growing your tour business, book a strategy call today here: https://guestfocus.com/youtube _____________________ Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀 Links and Resources: Get more free resources here: https://guestfocus.com/resources Book a free strategy call: https://guestfocus.com/youtube