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What if every “Can you help?” text from a guest became extra revenue—and a five-star memory? Today Michael sits down with Annie Munro Sloan, CEO & Co-founder, The Host. Co on the Vacation Rental Insider. Annie built a platform after a midnight Joshua Tree firewood panic—and turned repeating guest questions into an automated concierge economy used by 22k+ listings. Inside this episode you’ll hear the real pivot nobody expected: from stocking mini-bars to selling SERVICES — and why that shift unlocked six-figure upsell revenue for some operators. Key revelations: • 🔥 Guests don’t read guidebooks—timed, visual storefronts sell instead. • 🧰 Small operational fixes (beach keys, late checkout, firewood) become recurring income. • 🤖 Automation + human concierge = fewer frantic calls and higher conversions. • 💳 How Host Co holds cards, handles payouts and protects hosts via Stripe-like flows. • 🌍 Why property managers, PMS integrations and a curated vendor network scale fast. Listen for the jaw-dropping real case: a manager who made thousands in amenity sales during a single week—and the exact playbook Annie recommends to start small and scale. Don’t just watch—test it: create a storefront, add one local service, and measure lift. Start free and see the impact at www.thehost.co. Subscribe to the Vacation Rental Insider Podcast and transform guest friction into profit. #VacationRental #ShortTermRental #VacationRentalTips #VacationRentalMarketing #GuestExperience #Upsells #TheHostCo #PropertyManagement #Concierge #Automation