How to Analyze Competitor Websites & Landing Pages (Step-by-Step) скачать в хорошем качестве

How to Analyze Competitor Websites & Landing Pages (Step-by-Step)

The best way to track your competitors: https://www.panoramata.co/ In this session, we dive into the best practices for analyzing your competitor's website effectively. We explore how to turn website changes into actionable insights for your future campaigns by looking at homepages, landing pages, and product pages. What You'll Learn: What you should track - and how to do it effectively Time Travel Analysis: Why looking at a single snapshot isn't enough and why you must track changes over time to understand a competitor's focus. Strategic Shifts: How Notion changed their pricing structure and homepage to pivot from "creative" to "productivity" and "AI". Predicting Offers: How to look at past Black Friday campaigns (like Charlotte Tilbury) to anticipate exactly what they will do this year. CRO Secrets: A deep dive into Glossier’s "Balm Dotcom" page to see how moving the "Add to Cart" button and shortening descriptions improved conversion. Detecting Tests: How to spot when competitors are testing new features (like subscriptions) and when they kill them off. We'll share examples, best practices, and mistakes to avoid. What you need to test, which metrics you should rely ones, and which test you should avoid. Make better marketing decisions, faster. → Get started on https://www.panoramata.co/ Panoramata is the best way to track your competitors. Finally monitor automatically your competitors' digital marketing strategy and access unlimited inspiration. Go beyond their social networks to track your competitors: newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo. TIMESTAMPS 00:00 - Overview 01:54 - Tracking Changes Over Time 03:13 - What to Track 04:48 - Notion’s Pricing Page 06:50 - Notion’s Homepage Evolution 08:52 - Casper’s Value Proposition 10:02 - Black Friday Landing Pages & Funnels 11:22 - Predicting Future Offers 12:26 - CRO with Glossier 16:01 - Spotting Failed Tests 16:26 - How to Automate Competitor Website Tracking