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In this episode, we explore Income Measures, an important area of financial accounting that helps you understand how income is properly determined and reported in financial statements. We begin with the expense recognition principle and how expenses are matched with revenues. Then we clearly explain gains and losses, how they differ from regular revenues and expenses, and how they are reported. We also cover assets held for sale and the special accounting treatment involved, followed by involuntary disposals, such as losses from events beyond a company’s control. Each concept is explained step by step in a simple, exam-focused way to help CMA students build strong conceptual clarity and confidently handle related questions. 📌 Timeline 00:00 – Introduction 00:48 – Expense Recognition Principle 05:00 – Gains and Losses 07:04 – Assets Held for Sale 19:30 – Involuntary Disposals Watch the full episode to clearly understand how income is measured and reported in real financial statements and exam scenarios. #IncomeMeasures #ExpenseRecognition #GainsAndLosses #AssetsHeldForSale #InvoluntaryDisposals #CMAUSA #CMAStudents #AccountingStudents #FinancialAccounting #AccountingConcepts #ExamPreparation #LearnAccounting #AccountingMadeEasy #ConceptClarity #AccrualAccounting