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Is that a hand raise? Form submit? Maybe. Add to cart? Maybe. Pricing page visit? Maybe. Chatbot question? Maybe. Repeat website visits? Maybe. Most companies only recognize one hand raise: "Talk to Sales." But in the self-service era, people raise their hands in a dozen ways you're not seeing—or worse, you route them through a process they didn't ask for. Someone looks at pricing, they want to see the numbers. Not fill out a form. Someone asks the chatbot a question, they want an answer. Not an SDR. Someone adds to cart, they want to buy. Not schedule a demo. The hand raise tells you they need something. It doesn't tell you they need your sales process. Today on The Value Path, Joshua Oakes and I are asking: what actually counts as raising a hand? And what are you missing? #valuefirst #valuepath