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The EKO Cheras Shopping Mall in Cheras, Kuala Lumpur, pulses with the chaotic rhythm of urban Malaysia—a microcosm where luxury boutiques brush shoulders with bustling food courts, and the scent of designer perfumes. A sensory bombardment. Tea shops queues snake past fashion concept store mannequins. Elderly uncles sip kopi-o at old-school kopitiams while Gen Z crowds swarm Zus Coffee. Near Centre Court are the latest exhibits and bargains sprawling over a wide area. Fashion wars neon sale signs compete with minimalist displays. A cluster of hijabi teens debates modest dresses while sneakerheads camp outside sport shops for limited editions. Faint thumping bass leaks from the game rooms upstairs. EKO Cheras Shopping Mall represents a significant node in the urban commercial ecosystem of Cheras, Kuala Lumpur. Its establishment and operation exemplify key principles of urban geography, retail economics, and socio-spatial dynamics. EKO Cheras exemplifies modern Malaysian retail evolution—integrating transit, mixed-use functions, and experiential design to create a resilient commercial hub. Its success hinges on continuous adaptation to shifting consumer preferences (e.g., rise of e-commerce) through experiential offerings unattainable online. Future viability depends on balancing commercial objectives with mitigation of urban congestion externalities and enhancing community integration programs. Longitudinal studies tracking footfall patterns and tenant turnover rates remain crucial for predictive modeling of mall lifecycle dynamics.