Would You Do It Again? Two Bridal Owner's Truth After 33 Years | Laura Evenson & Rosemary Williams скачать в хорошем качестве

Would You Do It Again? Two Bridal Owner's Truth After 33 Years | Laura Evenson & Rosemary Williams

What does it really take to build a bridal shop that lasts decades? In this episode of the BOSS Podcast, we sit down with Laura and Rosemary, co-owners of Premier Couture in Cambridge, Wisconsin, to unpack their 26-year partnership and 33-year legacy in the bridal industry. From starting with wedding accessories and Yellow Pages ads to reinventing their store multiple times, Laura and Rosemary share the unfiltered truth about partnership, longevity, motherhood, Saturdays, sacrifice, reinvention, and what has kept them thriving through massive industry change. If you’ve ever wondered: -Should I go into business alone or with a partner? -How long does it really take for a bridal shop to pay you consistently? Is this industry worth it… knowing what I know now? -How do you keep going when the business is hard and life is full? This conversation is honest, grounding, and deeply encouraging—especially for shop owners playing the long game. 👇 Tune in for decades of perspective you won’t get anywhere else. ⏱️ Episode Timestamps 00:00 – Welcome to the BOSS Podcast Introduction to the show and today’s guests, Laura & Rosemary of Premier Couture 02:10 – How Premier Couture Began The origin story of the shop and how their partnership officially started in January 2000 04:45 – Friendship Before Business Knowing each other since kindergarten and why history matters in partnership 07:30 – Partnership vs. Going Solo Is it better to build alone or with a partner? Trust, roles, flexibility, and selflessness 11:50 – The Non-Negotiable Ingredient: Trust Why trust—not contracts—is the foundation of their success 15:10 – The Reality of Running a Bridal Shop From cleaning bathrooms to fixing other businesses’ mistakes—what no one tells you 19:30 – Skills You Never Expected to Need Therapist, leader, tech learner, culture builder—and evolving with the times 23:40 – From Yellow Pages to Instagram How marketing (and brides) have completely changed over 33 years 27:15 – What Keeps Them Thriving Today Systems, training, personal growth, and staying committed to learning 31:40 – Would You Do It Again? An honest answer about pain, growth, and why they’d still choose this path 36:20 – Why Bridal? How a trophy shop, an at-home mom season, and a leap of faith led to gowns 41:10 – Spousal Support & “Dad Day” Saturdays The role their husbands played—and why support at home matters 46:00 – The Saturday Reality Check Why bridal is not the business for you if you don’t want to work weekends 49:30 – When the Business Finally Paid Them How long it really took to consistently pay themselves—and the tradeoffs they made 55:20 – Capacity, Kids, and Growth Pace Why comparing your journey to others is a mistake 59:10 – Legacy Moments They Don’t Want Forgotten Moves, reinventions, house brands, and building something that lasts 1:04:30 – Reinvention Without Fear Why their willingness to change has been key to long-term success Follow Premier Couture:   / premierecouturevip   Find out more about BOSS: https://www.bridalownersuccess.com Follow BOSS: / bridalownersuccess Follow Mindi: / mindilinscombe