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Alexander Osinga is a dynamic business leader, investor and CEO of Greenspoon, a B Corp certified online supermarket in Kenya. Since joining the company in 2021, he has driven an impressive 12X growth, transforming Greenspoon into one of Africa's few profitable e-commerce companies. With a strong academic foundation in Econometrics and Management Science from the Erasmus School of Economics, where he graduated cum laude, Alexander (32) brings a data-driven approach to business leadership. His career included advising large multinationals and governmental organizations as a strategy consultant in Amsterdam and Chief Operating Officer at Bio Food Products Ltd, where he continues to serve as a Strategic Advisor. As Greenspoon's CEO, Alexander oversees operations including finance, HR, logistics, warehousing, and procurement. Under his leadership, the company has invested in tech, quality, combined with strong operational efficiency. Greenspoon offers value to its customers and suppliers by sourcing organic & regeneratively grown produce through a quality-based pricing model. Beyond his primary role, Alexander serves as an investor & advisor within the Nairobi Business Angel Network and offers pro bono consulting to businesses and startups. His focus on sustainable business practices, technological innovation and vertical integration has positioned Greenspoon as a leader in Kenya's digital commerce landscape.