6 Ways to Build Speaker Media Buzz скачать в хорошем качестве

6 Ways to Build Speaker Media Buzz

►►Get free TEDx & Keynote speaking applications sent to your inbox every month by subscribing here: https://www.cesarcervantes.tv/subscribe Kathy Berardi, a PR consultant and storytelling strategist with 20-plus years of experience placing clients in the New York Times, Wall Street Journal, and Bloomberg, joins me for a conversation about how speakers can earn their own media coverage without hiring a publicist. We explore how to build a targeted media list using simple search tools, what makes a pitch land versus get buried in a journalist's inbox of hundreds of emails, and why tailoring your outreach to each publication's audience is the difference between getting ignored and getting quoted. In this session, we dig into how to leverage every media hit long after it runs—from tagging journalists on social posts to weaving press mentions into your keynote presentations and boosting your searchability through SEO and generative engine optimization. Whether you're bootstrapping your own PR outreach or trying to figure out where earned media fits into your speaker business, this conversation offers a practical playbook for building credibility and authority one relationship at a time.