Spilling the Sauce on Branding: Harrisons on Trust, Rebrands & Real Results (Part 2) скачать в хорошем качестве

Spilling the Sauce on Branding: Harrisons on Trust, Rebrands & Real Results (Part 2)

In Part 2 of Spilling the Sauce, we dig into the creative side of the Harrisons branding - specifically those quirky, memorable straplines that live on the packs. The team from Harrisons Sauces talk about where the ideas came from, why instinct played such a big role, and how some of the strongest creative decisions were made early - before they could be over-analysed or diluted. We cover: • Creating straplines that mirror flavour and personality • Why first ideas often survive the whole process • Trusting gut instinct (and the consumer’s reaction) • Avoiding “design by committee” • Keeping creativity fresh, honest and human A relaxed, honest chat about how good ideas actually happen - sauce stains and all.