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To write the best description for a YouTube video, you need to satisfy two "bosses": the YouTube algorithm (for SEO) and the human viewer (for engagement). Here is the most effective structure to follow, according to current 2024-2025 best practices: 1. The "Hook" (First 150-200 Characters) The first two lines are the only thing visible before the "Show More" button. Treat this like an ad. What to do: Front-load your primary keyword and clearly state the value proposition. Example: "Learn how to bake a perfect sourdough loaf at home—even if you've never touched flour before. This step-by-step guide covers everything from the starter to the final crust." 2. The Detailed Summary (The "Meat") Write a 200–300 word unique description. This helps YouTube understand your video’s context to rank it in search and suggest it to others. Write for humans: Use a conversational tone as if you're talking to a friend. Secondary Keywords: Naturally weave in 2-3 related search terms. Don't just list them (avoid "keyword stuffing"). 3. Chapters / Timestamps Timestamps make your video "skimmable" and appear as segments in Google search results. Format: 00:00 - Intro, 02:15 - Choosing your ingredients, etc. Pro-Tip: Include keywords in your chapter titles to boost SEO. 4. Strong Call to Action (CTA) Don't just ask people to "like and subscribe." Give them a reason to click a link. Engagement: "What's your biggest challenge with [Topic]? Let me know in the comments!" External Links: Put your most important link (newsletter, product, or lead magnet) immediately after the summary. 5. Social Proof & Related Content Playlists: Link to related videos on your channel to keep viewers watching (this increases "Session Time,"