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Winning Strategy

Coming up with a strong, winning strategy for your company should be the backbone of your business plan. Strategies for each kind of company in different sectors will vary greatly, but there are some major recurring themes that all businesses can learn from. Winning companies create value by defining, developing and deploying a set of strategic capabilities that provide a unique competitive advantage. Three questions can be used to distinguish a winning strategy from a so-so or flawed strategy - How well does the strategy fit the company’s situation? Is the strategy helping the company achieve a sustainable competitive advantage? And, Is the strategy producing good company performance? Strategies that come up short on one or more of the above tests are plainly less appealing than strategies passing all three tests with flying colors. Managers should use the same questions when evaluating either proposed or existing strategies. A winning strategy must fit the company’s external and internal situation, build sustainable competitive advantage, and improve company performance.