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In today's marketplace, trust is the ultimate currency and most businesses are broke. In this episode of The Magnetic Marketing Podcast, Dan Kennedy is joined by legendary sales trainer Steve Clark to dissect one of the most critical (and overlooked) pieces of the sales and marketing equation: trust. This isn't about vague rapport-building tactics or soft-sell fluff. It's about understanding the hidden psychological triggers that determine whether a customer sees you as a trusted advisor… or just another pushy salesperson. As trust in media, institutions, and brands continues to crumble, how you position yourself and how quickly you build trust, is now the key to commanding higher prices, closing more deals, and staying out of the price-comparison gutter. Inside this episode: Why customers no longer trust what they used to—and what that means for you The real reason people hesitate, ghost, or stall (it’s not about your product) How to bypass “salesperson” red flags and position yourself as a trusted authority The Nine Gates of Customer Commitment and how to move prospects through them How trust is built emotionally, not logically and how to leverage that insight You’ll also learn how to present yourself in a way that prevents resistance before it starts, sidesteps skepticism, and creates instant credibility even in highly competitive or high-ticket markets. If you're still relying on “features and benefits,” you're getting beat by trust-based marketers who understand the game has changed. This episode shows you how to play at the highest level. 🔴 Order Now: The No B.S. Direct Marketing Book! If you're ready to take your business to the next level, you NEED this book! Get your FREE copy of "No B.S. Direct Marketing" – just cover the shipping cost. 💡 What You'll Get: Proven direct marketing strategies from the best in the business. Exclusive access to a 4-hour training with 21 elite marketers. Practical tips to revolutionize your marketing and drive massive results. 📦 Don't Miss Out! This is a limited-time offer. Click the link below to claim your free copy now! 👉 https://www.thedirectmarketingbook.co... 🔔 Subscribe and hit the bell for more game-changing marketing tips!