How Hackers Use Phishing & Deepfakes: The Psychology of Social Engineering скачать в хорошем качестве

How Hackers Use Phishing & Deepfakes: The Psychology of Social Engineering

Register for part 2 here: https://cloudguard.ai/resources/the-a... We’ve all done the training, so why are attackers still getting through? Attackers no longer rely on bad spelling or suspicious links, they use AI-generated deepfakes and psychological profiling to manipulate people with astonishing precision. By exploiting the brain’s emergency response system, they trigger fear, urgency, or authority to override logic and push instant action. With free tools available on platforms like Hugging Face and GitHub, anyone can now create convincing video, voice and identity impersonations, and businesses are struggling to keep up. This live session exposes how modern social engineers craft these attacks, from targeting new starters and leavers to exploiting emotional “dosages” like fear blended with legitimacy or pressure. You’ll see how attackers study behaviour, social connections and timing to make their scams appear entirely authentic. Our experts will share real-world examples, practical advice, and early-warning cues to help your teams spot the signs before it’s too late. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧: • Why trust is the #1 target in cyber attacks • The psychology behind social engineering and manipulation • How attackers use AI and deepfakes to deceive • Real-world phishing, LinkedIn, and deepfake attack examples • How to recognise emotional triggers like fear, urgency and curiosity • Lessons learned from real incidents involving brands like Coinbase, Marks & Spencer, Harrods, and the Co-op — and how their responses shaped best practices for detection and response • Practical steps to build a culture of verification and critical thinking Don’t just trust what you see, learn how to recognise when it’s fake. 𝐓𝐡𝐢𝐧𝐤 𝐲𝐨𝐮’𝐝 𝐬𝐩𝐨𝐭 𝐚 𝐟𝐚𝐤𝐞? 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐚𝐧𝐝 𝐩𝐮𝐭 𝐢𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐞𝐬𝐭. 𝗦𝘁𝗮𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘂𝘀 Visit the CloudGuard website: https://cloudguard.ai/ Follow CloudGuard on social:   / cloudguardai   𝗟𝗶𝗸𝗲𝗱 𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀? Follow Matt Lovell:   / matt-lovell   𝐂𝐇𝐀𝐏𝐓𝐄𝐑𝐒 00:00 — Introduction: The Art of Deception 02:00 — Why Trust Is the Target 06:00 — The Psychology of Social Engineering 11:00 — Real-World Deception Tactics 18:00 — The Rise of Deepfakes and AI-Driven Attacks 26:00 — Inside the Fakery Lab (Live Deepfake Demo) 35:00 — Breakdown of high-profile incidents (Coinbase, Marks & Spencer, Harrods) and what we can learn from them. 46:00 — Practical steps to protect against social engineering & deepfakes