This One Business Metric Will Make Clients Chase You скачать в хорошем качестве

This One Business Metric Will Make Clients Chase You

Most entrepreneurs track revenue. The smart ones track profit. But the ones who actually scale? They track Customer Acquisition Cost (CAC) and CAC Payback. In this video, I break down the exact acquisition framework I’ve used to scale: • An 8-figure restoration company • A $60M+ software company • A coaching business • A roll-up company And it all starts with one number. If you don’t know your CAC, you’re not scaling — you’re gambling. We cover: 00:00 – The one number that tells you if your business is healthy 01:00 – What CAC actually is (and the math behind it) 01:52 – Why CAC payback matters more than CAC 03:51 – Breaking CAC down by channel (this is where most fail) 04:46 – How to double down without burning cash 05:42 – CAC by ideal customer profile (advanced mode) 07:21 – Turning growth from emotional to predictable You’ll learn how to: • Fund growth using fast payback channels • Identify which marketing channels actually work • Avoid the cash flow trap that kills scaling businesses • Filter customers to improve acquisition economics • Build a true acquisition machine instead of a marketing experiment Fast payback gives you oxygen. Slow payback suffocates growth. If you want 2026 to be your strongest acquisition year yet, this framework is where you start. Comment your biggest acquisition bottleneck below. Subscribe for weekly frameworks on scaling intelligently.