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Lidl Stiftung & Co. KG (German pronunciation: [ˈliːdl̩]; UK: /ˈlɪdəl/ LID-əl) is a German international discount retailer chain[1] that operates over 11,000 stores across Europe and the United States.[2] Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland. Lidl is the chief competitor of the similar German discount chain Aldi in several markets.[3] There are Lidl stores in every member state of the European Union as well as in Serbia, Switzerland, the United Kingdom and the United States. In 1932, Josef Schwarz became a partner in Südfrüchte Großhandlung Lidl & Co., a fruit wholesaler, and he developed the company into a general food wholesaler.[4] In 1977, under his son Dieter Schwarz, the Schwarz-Gruppe began to focus on discount markets, larger supermarkets, and cash and carry wholesale markets. Dieter did not want to use the name Schwarz-Markt (Schwarzmarkt means "black market") and wanted to use the name of his father's former business partner, A. Lidl, but legal reasons prevented him from using that name for his discount stores. When he discovered a newspaper article about a painter and retired schoolteacher Ludwig Lidl, he bought the rights to the name from him for 1,000 German marks.[5][6] Lidl is part of the Schwarz Group, the fifth-largest retailer in the world with sales of €104.3 billion (2018).[7] The first Lidl discount store was opened in 1973, copying the Aldi concept.[4] Schwarz rigorously removed merchandise that did not sell from the shelves, and cut costs by keeping the size of the retail outlets as small as possible. By 1977, the Lidl chain comprised 33 discount stores. Lidl opened its first UK store in 1994.[8] Its grocery market share in the UK was 5.9% in 2019.[9] Sven Seidel was appointed CEO of the company in March 2014, after the previous CEO Karl-Heinz Holland stepped down.[10] Holland had served as chief executive since 2008 but left due to undisclosed "unbridgeable" differences over future strategy. Seidel stepped down from his position in February 2017 after Manager Magazin reported he had fallen out of favour with Klaus Gehrig, who has headed the Schwarz Group since 2004. Seidel was succeeded as CEO by Dane Jesper Højer, previously head of Lidl's international buying operation.[11] In June 2015, the company announced it would establish a United States headquarters in Arlington, Virginia.[12] Lidl has major distribution centers in Mebane, North Carolina, and Spotsylvania County, Virginia. The company initially focused on opening locations in East Coast states, between Pennsylvania and Georgia,[13] and as far west as Ohio.[14][15] In June 2017, Lidl opened its first stores in the United States in Virginia Beach, Virginia and other mid-Atlantic cities.[16] The company planned to open a total of one hundred U.S. stores by the summer of 2018.[3][16] In November 2018, Lidl announced plans to acquire 27 Best Market stores in New York and New Jersey.[17] In December 2018, Lidl opened its first location in New York City, in the Staten Island Mall. Lidl has plans to phase out the selling of cigarettes in all its Dutch stores by 2024 as part of the 'smoke free generation'.[18]The company has continued to expand throughout the eastern U.S., with over 100 stores by the end of 2020. In August 2020, Lidl announced that it planned to open up another 50 stores in the U.S. by the end of 2021.[19] My name is Eric Clark and I am a world traveler. I have been around the world a few times and decided to help fund my travels by sharing my videos and pictures. I have been to almost every country and would be glad to give tips and pointers. Drop me a note. = )