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The Ex-Google YouTube Insider Explaining Why African Creators Earn the Least скачать в хорошем качестве

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The Ex-Google YouTube Insider Explaining Why African Creators Earn the Least
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The Ex-Google YouTube Insider Explaining Why African Creators Earn the Least

Adetutu, former Google leader and founder of Woof Studios, joins The Afropolitan Podcast to unpack the truth about Africa’s creator economy, why billions leave the continent every year, and how she is building the infrastructure creators desperately need. From transforming YouTube strategy across Africa to launching the continent’s most advanced creator service company, she explains the real business behind content today, monetization, algorithms, brand deals, and why African creators must start building for a global audience, not just a local one. She opens up about: ✦ Why now is the most profitable moment in history for African creators ✦ Why Nigerian creators earn 1/20th of U.S. creators on YouTube ✦ The true business behind CPM, RPM & brand ROI ✦ Why “care” and craftsmanship are Africa’s missing advantage ✦ How she left Google after 10 years to build Wolf Studios ✦ Why most creators fail and what the top 1% do differently ✦ How African creators can finally get global brand dollars ✦ The five platforms every creator must master in 2025 ✦ What brands REALLY want from creators (but never say) ✦ Why African storytelling is the next trillion-dollar industry If you’re a creator, entrepreneur, or digital strategist, this episode will give you a masterclass on monetization, distribution, and building a long-term creative business from Africa to the world. FOLLOW ADETUTU Instagram – https://www.instagram.com/ Woof Studios – https://www.instagram.com/woofstudios... Woof Website - https://www.thewoofstudios.com/ SUBSCRIBE TO AFROPOLITAN PODCAST For more unfiltered conversations with Africa’s boldest builders, creators, and storytellers. Twitter – https://x.com/afropolitan Instagram –   / afropolitanpodcast   LinkedIn –   / afropolitannation   Website – https://www.afropolitan.io Join the Network State – https://afropolitan.io/join Community – https://afropolitan.io/community Newsletter – https://afropolitan.io/newsletter Book 1:1 with Eche - https://convo.vip/echeemole Book 1:1 with Chika - https://convo.vip/chikauwazie Listen to more Afropolitan Podcast episodes: YouTube:    / @afropolitan      Spotify: https://open.spotify.com/show/6YwRlkS... Apple: https://podcasts.apple.com/us/podcast... This episode is sponsored by: Vban, short for VIRTUAL BANK ACCOUNT NUMBER is the borderless banking app built for Africa’s digital workforce. Use the code AFROPOLITAN to sign up: https://vban.com Inverroche Gin, South Africa’s premium craft gin that fuses heritage botanicals with innovation. Discover more: https://www.inverroche Risevest, a digital wealth-manager connecting you to global, dollar-denominated investments in US stocks, real estate & fixed income. Use this link to sign up: https://click.risevest.com/gb0g/afrop... Convo by Afropolitan – Book 1:1 calls with Africa’s boldest thinkers. https://convo.vip/ TIMESTAMPS 00:00 Intro 00:28 Why now is the moment for African creators 01:25 How creators actually get paid in Nigeria 02:23 Why multinational brands don’t spend in Africa 03:41 Why African creators earn less than US creators 04:40 The new money in social commerce, affiliates & merch 05:09 How global creators build multi-country audiences 06:03 Why Nigerian filmmakers win, distribution secrets 07:01 Why she deeply cares about creators 08:56 What creators misunderstand about YouTube money 10:22 Why tech companies deprioritise Africa 11:44 Ranking TikTok, YouTube, Instagram, Facebook, LinkedIn 14:36 Why YouTube is still the best platform in 2025 17:38 Why TikTok grows fastest (but pays least) 18:06 Breaking banking & payment barriers on the continent 20:02 Why African storytelling hasn’t broken globally 22:33 How she took creators to Cannes Lions 25:48 Inside the YouTube Plugged In event 29:07 Leaving Google: the real story 32:22 The business model behind WOLF Studios 33:43 Which industries pay creators the most 38:02 How to manage brands, teams & bad stakeholders 40:50 Building structure as a creator 41:45 How Afropolitan can scale globally 44:27 Why WOLF Studios rejects certain creator verticals 48:29 The future of licensing, web series & Nollywood 55:21 Should Nollywood charge micro-fees? 57:46 Why FOMO is the missing monetisation lever 01:00:26 What TV stations will pay creators for 01:02:19 The trillion-dollar opportunity in social commerce 01:05:24 Final toasts 01:06:17 Why RiseVest matters 01:07:13 Rapid Fire 01:11:22 Creator burnout & how to reinvent 01:13:18 Final message

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