Domain migration done right: How we became hosting.com without losing SEO authority скачать в хорошем качестве

Domain migration done right: How we became hosting.com without losing SEO authority

Rebranding a global company is hard. Rebranding without losing years of SEO equity is even harder. In this behind-the-scenes case study, hosting.com’s head of website and content, Daphne Monro, shares how the team successfully migrated A2 Hosting into hosting.com while preserving rankings, consolidating content, and building a stronger foundation for growth. You’ll learn how to: Preserve hard-earned SEO authority during a domain migration Use a phased optimization approach to reduce risk and drive results Build a scalable site architecture and internal linking framework for growth Manage redirects, metadata, and backlinks to protect rankings Whether you’re planning a rebrand, consolidating multiple domains, or just want to understand large-scale SEO best practices, this session offers actionable insights from a real-world migration done right.