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n this deeply insightful episode, we sit down with the man known as "The Spock of Cannabis," Darwin Millard, the founder of CSQ (Cannabis Safety & Quality). Darwin takes us on his journey from a successful career outside of cannabis to identifying a critical need for logic, data, and verifiable standards within the industry. He shares his personal relationship with the plant and explains how he applies his "Spock" philosophy to cut through the marketing hype and focus on what's real, from the truth about THC inflation to the importance of consumer safety. Darwin breaks down how small businesses can leverage data to compete with giants, what to look for on a Certificate of Analysis, and the biggest mistakes new entrepreneurs make. He provides a "logical forecast" for the future of the industry and explains how a commitment to quality and standards is the ultimate key to building a successful, sustainable, and equitable cannabis business. This episode is a strategic playbook for anyone in the cannabis world who has ever felt stuck or defeated. Ken applies his expert coaching principles directly to our industry, offering actionable advice on how to navigate the high-stakes environment of legal cannabis, take control of your career path, and transform personal hardships into your greatest strengths. We explore how cannabis can be a tool for mindset transformation and why the resilience baked into our community is its most valuable asset.