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The session opens with a quick reality check on how quickly AI is entering everyday business, then shifts to a practical discussion of what AI can actually do for print and packaging companies right now. The conversation focuses on turning existing operational data into useful, actionable insights, not just reports, and using AI to support better decisions minute by minute across production, customer service, and management. A recurring theme is that outcomes depend on foundations: clean processes, reliable data, and clear ownership of privacy and access. The panel emphasizes that AI should assist people rather than replace them, that results should be explainable and auditable, and that companies should keep humans in control while building trust before automating more. From the print service provider perspective, the most valuable early wins come from removing routine tasks, improving internal access to knowledge, and reducing friction—such as using chat-based access to SOPs and handbooks, automatically capturing and summarizing meetings, accelerating site-visit reporting, and using AI for troubleshooting and operational questions. The discussion ends with guidance to start simple, focus on the biggest bottlenecks, build internal champions, and treat AI as an ongoing process of iteration rather than a one-time deployment. Participants: Ashley Roberts - Printing Impressions Paul Cook / paul-cook-86820324 Thomas Dahbura / labelguru Dennis Cramer Erik Peeters / erik-peeters-70030a5 Bob Raus / bobrausb2bproductmarketing JohnHenry Ruggieri / johnhenry-ruggieri-47814611