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Luxury marketing isn’t just about aesthetics—it’s about trust, relationships, and knowing how to position a brand at the highest level. In this episode of Mic’d by AMA, we sit down with Vicky Perez, Trade Marketing Specialist at The Ritz-Carlton Yacht Collection, to explore what it really takes to enter the world of luxury marketing—and succeed in it. Vicky shares how she first broke into the luxury space, the early experiences that shaped her career, and how building trust with clients became one of the most important skills in her professional growth. She also offers real advice for students who want to work in premium, high-end industries but aren’t sure how to get their foot in the door. This episode is perfect for students interested in: Luxury & experiential marketing Brand positioning at a premium level Client trust and long-term relationship building Navigating early career moves in competitive industries If you’ve ever wondered how marketers land roles in luxury brands—and what separates good marketers from great ones—this conversation is for you.