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In this interview, Jason Yanowitz sits down with Wouter Teunissen to discuss the strategy and lessons he has learned from growing Blockworks into a $150 Million business. Jason Yanowitz grew Blockworks from $0 to $25 Million but realised that the business he was running actually had a horrible business model. He realised that: 1) Media alone is a bad business. 2) Software alone is a bad business. But if you combine the two? You’re able to get something wonderful. As a kid, Jason Yanowitz was flipping baseball cards on eBay - discovering early what it meant to build leverage online. Raised in a countercultural, entrepreneurial family, Jason never saw the traditional nine-to-five as the only path. In 2017, Jason went to an event that'd change his life, as a result he quit his job, partnered with co-founder Mike Ippolito, and within 60 days, BlockWorks hosted its first event. Every success since has been iterative: from cold-emailing thousands of people to sell tickets, to surviving an 80% revenue drop, to now to raising $12M to go all-in on building at the intersection of media and tech. I sat down to talk to Jason about his founder journey, lessons for company builders, frameworks for hiring and scaling a company and how BlockWorks is on a clear trajectory to do over $100M a year in revenue. Follow: Wouter - https://x.com/WouterTeunissen Biography Newsletter - https://biography.beehiiv.com/ Jason - https://x.com/JasonYanowitz Blockworks - https://blockworks.co Timestamps: 0:00 Intro 1:09 What its like growing up in an entrepreneurial family 15:22 When to Double Down on an Opportunity 20:12 The Blockworks Origin Story 29:38 Why you must book big named speakers when starting an event 37:47 How BlockWorks survived an 80% Revenue Drop 57:20 Jason’s Advice for New Entrepreneurs 1:01:52 Identifying Which Data is Valuable Data 1:07:15 What is the (Clear) Path to $100m/Year in Revenue? 1:10:34 How Blockworks structures it's sales team 1:14:59 How to Hire as a fast growing startup 1:21:16 Do Things That Don’t Scale ;)