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Rural communities offer meaningful work — and a chance to build a practice on purpose. Accounting ARC With Donny Shimamoto Center for Accounting Transformation (https://improvetheworld.net/contact/) In an era when private equity rollups and “bigger is better” narratives dominate accounting headlines, Donny Shimamoto, CPA.CITP, CGMA, returns to a quieter question: What does it look like to build a firm — and a career — around serving the places that rarely get the spotlight? • MORE Accounting ARC: Why Happiness is Hard-Fought for High Achievers (https://cpatrendlines.com/2026/02/12/...) | The Fastest Way to Lose Talent Is “Dick Leadership” (https://cpatrendlines.com/2026/02/05/...) | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal (https://cpatrendlines.com/2026/01/22/...) | OCR, Research Bots & Meeting Assistants: What Actually Helps Now (https://cpatrendlines.com/2026/01/15/...) | Return Season is the New Stress Test (https://cpatrendlines.com/2026/01/08/...) | Small Firms May Have the Biggest Advantage in 2026 (https://cpatrendlines.com/2026/01/01/...) | Downgraded: What the DOE Said About Accounting | (https://cpatrendlines.com/2025/12/11/...) Savage: Using Your License as a Megaphone (https://cpatrendlines.com/2025/12/04/...) | Baker: Interpreting Pricing Psychology (https://cpatrendlines.com/2025/11/13/...) | Don’t Get Fired by Your Own Automation (https://cpatrendlines.com/2025/10/30/...) | What Amazon Doesn't Tell You (https://cpatrendlines.com/2025/10/23/...) | Royalties, Residuals, and Reality Checks | ARC-SLC (https://cpatrendlines.com/2025/10/09/...) In this episode of Accounting ARC, Shimamoto sits down with two practitioners who live that reality every day: Shayna Chapman, who runs a practice rooted in a small Ohio community, and Mohan Chirumamilla, who serves clients across Omaha, Nebraska, and Columbia, Missouri. Their conversation is part practical playbook, part gut-check — and it lands on a message that feels increasingly urgent for the profession: small towns still need sophisticated accounting, and accountants still need work that feels meaningful.