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This episode of The Shopify App Show is all about Pre-orders. I’m lucky enough to be joined by Sandesh Kulai from Stoq. He lives and breathes the topic, and has built not just the toolset but pre-defined game plans for Shopify stores to drive more sales through pre-orders. Like all the great founders we’ve talked to on this show, Sandesh hasn’t just built a set and forget product, he is working with his customers every day to help make his product better for them. There’s no one-size-fits-all solution for pre-orders. It’s obvious that pre-orders can make a big impact on an ecommerce business, but they need all parts of the business, from warehouse & supply chain to marketing & customer support to all be aligned. If you want to learn from the guru of pre-orders, you’ve come to the right place. CHAPTER OUTLINE [00:00] Introduction: Martin introduces Sandesh from Stoq and the "guru" status of his pre-order expertise. [01:42] The "Evergreen" Pre-Order: Case study of a truck parts store using pre-orders to manage thousands of SKUs without holding inventory. [03:00] Pre-Orders for Startups: Using pre-orders as a "validation engine" for new brands to gauge demand before manufacturing. [06:17] Building for the Shopify Ecosystem: The philosophy of building native apps that grow with the merchant. [08:49] The Power of Shopify Flow: Using custom automations and "Sidekick" to create bespoke merchant workflows. [11:09] The Human Element in Support: Why complex apps like Stoq require 24/7 human experts alongside AI. [14:27] Sponsor Break: The Support Heroes: A word from our sponsor on how to scale your app's support without drowning in tickets. [15:10] The "Built for Shopify" Standard: Sandesh’s experience being named one of the top 25 apps on the platform. [19:54] Navigating Inventory & Logistics: Solving the "Negative Inventory" headache and downstream fulfillment challenges. [24:19] UX and Customer Trust: Ensuring customers know they are pre-ordering at every step of the journey to reduce support tickets. Thanks as always to https://thesupportheroes.com/ for supporting this episode, just like they support over 100 of the top Shopify Apps. If you're an app developer and want time back in your day, reach out to The Support Heroes to take over your customer support tickets with their dedicated service. Resources & Links: https://apps.shopify.com/back-in-stoc... https://thesupportheroes.com/ (sponsor)