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Most agents don’t fail because of leads. They fail because they don’t know their numbers. This video breaks down exactly how to track KPIs and why knowing your cost to acquire a client and cost per sale is the difference between emotional spending and predictable $40K+ months. If you’re buying leads, increasing ad spend, or trying to scale without knowing these metrics, you’re gambling; not running a business. 🔥 What You’ll Learn in This Video ✔ What KPIs actually matter in life insurance sales ✔ How to calculate Cost Per Acquisition (CPA) ✔ How to calculate Cost Per Sale (CPS) ✔ Why agents overspend emotionally instead of strategically ✔ How to reverse-engineer your income goal ✔ Why fresh vs aged leads must be tracked separately If you're an agency owner looking to make a million dollars a month, and build an internal lead system for your entire agency apply here: https://agentleadlab.com/strategysession VISIT US https://agentleadlab.com/ Follow Us on Instagram / agentleadlab_ 👍 Like • 💬 Comment • 🔔 Subscribe #LifeInsuranceAgent #InsuranceSales #AgentLeadLab #KPIs #40KMonths #InsuranceLeads #SalesMetrics #AgencyGrowth