Why Brands are Too Serious… and Paying the Price скачать в хорошем качестве

Why Brands are Too Serious… and Paying the Price

Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud. Why does that work? Why does making people laugh end up being the fastest way to earn trust? Why does honesty often land better as a joke than a lecture. Watch For 00:00 How do you persuade conservative brands to embrace humour without losing trust? 02:15 Why was the Mango Chutney ad a satire of the advertising industry itself? 06:00 What unexpected detail offended audiences more than jiggly cow udders? 08:01 Has truth become the most powerful fuel for comedy today? 11:52 Does every joke need a victim? And how do you choose one safely? Guest: Molly Demellier, Sounds Profitable Listen on your favorite podcast app https://podcast.storiesandstrategies....