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What Happened to Zendaya’s Music Career? Zendaya transitioned seamlessly from Disney Channel stardom on Shake It Up to a promising music career with the release of her self-titled debut album, Zendaya, in 2013. With the breakout single “Replay,” Zendaya proved she had the talent and potential to carve out a niche in the pop-R&B world. However, after her debut, her music career seemed to stall as she shifted her focus to acting. Despite having all the ingredients for long-term success, Zendaya’s debut album remains her only full-length music project to date. Let’s break down the stats and explore why her music career didn’t take off as expected. Zendaya’s Debut Album Performance 1. Chart Performance: • Zendaya debuted at #51 on the Billboard 200, selling 7,000 copies in its first week. This was modest compared to other Disney stars’ debuts, but respectable given the album’s lack of heavy promotion. 2. Singles Performance: • “Replay,” the lead single, became a sleeper hit: • Peaked at #40 on the Billboard Hot 100. • Certified Platinum by the RIAA, selling over 1 million copies in the U.S. • The song received praise for its mature, polished sound and showcased Zendaya’s potential as a serious artist. • No follow-up singles were officially released, leaving the album with little momentum. 3. Sales: • The album sold around 15,000 copies in the U.S. by the end of 2013 and approximately 70,000 copies worldwide—a far cry from the multi-platinum success of peers like Miley Cyrus or Selena Gomez. Comparison: Zendaya vs. Other Disney Stars Chart Debuts (First Albums): • Miley Cyrus (Meet Miley Cyrus, 2007): Debuted at #1, selling 326,000 copies in its first week. • Selena Gomez (Kiss & Tell, 2009): Debuted at #9, selling 66,000 copies in its first week. • Zendaya (Zendaya, 2013): Debuted at #51, selling 7,000 copies. Single Success: • Zendaya’s “Replay” outperformed many debut singles from Disney alumni in terms of critical reception and longevity. However, her inability to follow it with another hit hurt the album’s overall impact. Fan Theories on Why Zendaya’s Music Career Stalled 1. Lack of Promotion: Fans widely believe Zendaya’s debut album didn’t receive enough promotional support. While “Replay” was a moderate hit, the lack of follow-up singles or music videos stifled the album’s momentum. Some speculate that Disney, which released the album through Hollywood Records, failed to prioritize her music career compared to other stars like Selena Gomez or Demi Lovato. 2. Transition to Acting: Zendaya’s acting career took precedence shortly after the album’s release. She began landing high-profile roles, including her breakout performance in HBO’s Euphoria. Fans theorize that Zendaya herself prioritized acting over music, viewing her debut album as a side project rather than a long-term career focus. 3. Maturity Beyond Her Audience: Unlike many of her Disney contemporaries, Zendaya’s debut album leaned into a mature pop-R&B sound that felt more in line with artists like Aaliyah or Ciara. While critically praised, this sound may not have resonated with her core Disney audience, who were accustomed to upbeat pop. 4. Lack of a Cohesive Rollout: Zendaya’s music career lacked a clear rollout plan. The album was released with little fanfare, and no significant follow-up to “Replay” was attempted. Fans believe this gave the impression that the album was more of an experiment than a serious commitment. 5. Industry Challenges for Disney Alumni: By 2013, the market for Disney stars transitioning into music careers was oversaturated. Miley Cyrus, Selena Gomez, Demi Lovato, and even Ariana Grande (a Nickelodeon alum) dominated the charts, making it difficult for Zendaya to stand out. 6. Focus on Quality Over Quantity: Zendaya has expressed in interviews that she prefers to focus on creating high-quality music rather than releasing albums for the sake of it. Fans theorize this perfectionism may have contributed to her decision not to rush into a second album. Conclusion Zendaya’s debut album, while modestly successful, didn’t establish her as a music industry heavyweight. Despite the success of “Replay,” the lack of follow-up singles, minimal promotion, and Zendaya’s shift to acting ultimately stalled her music career. However, her debut is now seen as an underrated gem that showcased her immense potential as a vocalist. Unlike some of her Disney peers, Zendaya managed to escape the “Disney stigma” by focusing on acting and fashion, building an A-list career that has made her one of the most respected stars of her generation. Fans still hold out hope for new music, but for now, Zendaya remains a fascinating glimpse into what could have been.