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Why modern marketing is broken and how you can fix it, as a leader. Orlando Wood, Chief Innovation Officer at System1 and author of Lemon, Look Out, and Advertising Principles Explained, reveals why advertising has lost its soul and how the shift from right-brain to left-brain thinking is hurting creativity, leadership, and human connection. If you’ve felt that marketing is becoming more mechanical, and leadership more rigid this episode will make it click. We Cover: 00:00 - Introduction 00:46 – Why today’s marketing is losing impact 01:04 – The bold idea behind Lemon and why it shocked the industry 06:42 – Why advertising lost its human touch 13:27 – How grief changes your leadership lens 19:30 – The truth about creativity: how it really happens 22:03 – Small habits that activate your creative thinking 22:54 – Leadership today: why emotional connection matters 25:56 – Will AI revive creativity or kill it? 30:02 – The hidden value of learning from the past 35:57 – How to push bold ideas through doubt and resistance 40:18 – What Orlando would tell his younger self 41:46 – Final thoughts Don’t miss out on this powerful episode. 🎧 Listen to the full podcast episode here: https://thecourageousleaderspodcast.b... 🚀 Elevate Your Leadership: Book a call for transformative leadership and team coaching: Website: https://www.thechangecreators.com LinkedIn: / joannahowes 👍 Stay inspired by joining our YouTube community! Hit that subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!