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In The Shop with Dealer Wizard

In this session of In The Shop, Todd Stewart, Senior Vice President at Dealer Wizard, joins the conversation to explore how dealerships can drive incremental sales, strengthen retention, and increase profitability by activating the power of their existing customer data. As a featured vendor in The Shop by FordDirect marketplace, Dealer Wizard helps dealers focus on high-intent opportunities through advanced equity mining and first-party data insights. Todd explains why equity mining has become increasingly important in today’s automotive market, where affordability pressures, higher interest rates, and evolving customer loyalty are reshaping buying behavior. He shares how Dealer Wizard analyzes hundreds of data points to identify customers with strong equity positions, upcoming lease maturities, or purchase-ready signals—allowing dealers to concentrate their marketing and sales efforts on the opportunities most likely to convert, without overwhelming their database. The discussion also highlights how this data-driven approach supports higher-quality used vehicle sourcing, complements OEM and regional initiatives, and delivers clear, measurable ROI through hands-on consulting, ongoing accountability, and detailed monthly reporting. Key takeaways from this episode include: • Why equity mining is a critical strategy for navigating today’s affordability challenges • How focusing on existing customers can drive incremental sales and stronger gross • The impact of sourcing used vehicles directly from service customers versus auctions • The importance of training, support, and ROI accountability in dealer technology Subscribe to the channel for more episodes of In the Shop, featuring trusted partners from The Shop by FordDirect. Learn more about Dealer Wizard and other solutions designed to help your dealership work smarter, sell more, and stay competitive by visiting www.theshop.com. #InTheShop #DealerWizard #TheShopByFordDirect #AutomotiveRetail #EquityMining #DealerSolutions #DealerTechnology #FordDealers #DataDrivenSales